Impacts of Media on Society

The term Media is commonly used by people as to enlighten the moderation but I can prove impacts badly on the society especially the electronic media. The term ‘Enlightened Moderation’ has become a cliche, and it is the electronic media which propagates this term quite shamelessly. The enlightened moderation shows us awareness, understanding and freedom from prejudice and superstitions. But media has its own way of interpreting this term lying at the base of present ruling regime’s political agenda.

For some, the enlightened moderation is reflected in the way you choose to dress up, consequently the dress code (of ladies to be more precise and continues to shrink both in size and content) considerably, flashing more and more skin. I mean we use to see this kind of stuff on the satellite TV and even on the Indian channels, but somehow it did not seem as odd as it does now when we see our own channels reflecting a dress code that is just not ours, either ethnically or morally. Our culture and custom question us and we find it hard to come up with a convincing answer in the face of the present situation. Because media has put a black veil before our eyes and we have become blind to observe the reality.

The complaints towards media are not surfacing only with regard to the dress code reflected in the name of enlightened moderation, but the content or subject matters of all programs like talk shows, music shows, life styles programs or even advertisements, seem to have taken a bold step forward. The culture and moderation have not given any license to media to drive the people towards darkness. But surprisingly, a majority of young generation is not ready to follow our own culture and tradition because the electronic media is trying to force down their throats. It is really disgusting to see our anchor persons desperately trying to copy styles, but it is even more disheartening to see that some of the top notch teenage idols making such outlandish videos in the name ‘Modernism’ . I mean what is the point in claiming to be Pakistani when they have all but enrobed themselves in foreign, mostly in Indian guise? Have they thought of what impact it might have on the large fan following they behave garnered over the years? “If you are propagating this trend in the modernism or universalism, you need to think again, think hard and think fast!” While an extremely rash attitude is adopted by the media in the name of enlightened moderation, and no one seems to know where we are headed.

Telling about Print Media, it also contains some harmful aspects. Some newspapers lower their moral tone in order to appeal to the low sentiments of the readers.  Further, because each newspaper is attached to particular party, it takes one-sided view of every matter thus encouraging party bitterness. In Pakistan at present some newspapers are doing a great mischief. They contain poisonous propaganda intended to spread provincial disunity. Indeed, the press should fully recognize its duties and responsibilities. The press should do its professional duty with just, honor and honesty.

Actually we have made ourselves totally dependent of these things. We can’t live even a minute without them. But we should not stop our lives whether these things exist or not. Our age, above all, is the age of speed. From a snail’s speed we have risen to a bird’s speed and from a bird’s speed we have gone to a ‘Meteoric’ one, because we are the one who can’t only transfer the impossibilities into possibilities and but also can transfer the possibilities into actualities, then there would be no reason why we let ourselves be bound to this neck-breaking Media which has not any concrete shape without our importance and support.

“Never compromise on quality

Because we are genius in hardware.”